Erfolgsfabrik Consulting

Two-week rescue from a stalled WordPress build to a high-performance launch.

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Role

Designer & Framer Developer

Services Done

Branding, Framer Development, SEO

Timeline

2 Weeks

Year

2025

The Challenge

Carina Brenner approached me with a stalled WordPress project that was over budget, months behind schedule, and tangled in paid plugin overhead. The technical complexity of the previous build had become a total barrier to launch, leaving her without a functional site to support her growing business. She needed an expert to rescue the launch, refine the visual identity, and build a digital presence that finally matched the premium quality of her consulting work all within a strict two-week window.

The Solution

I scrapped the bloated WordPress architecture and rebuilt the entire experience in Framer from the ground up to ensure sub-second load times. The focus was on creating a "lean consulting" aesthetic—communicating authority through clarity and intentional white space. I replaced the messy plugin system with native Framer components, resulting in a 95+ PageSpeed score. By streamlining the site structure, I created a professional digital home that represents her strategic expertise without any of the technical friction of her previous setup.

The Result

The project transitioned from a technical bottleneck to a high-performance live site in just 14 days. Carina now owns a digital asset that finally reflects her premium positioning and allows her to focus on business growth rather than site maintenance. By eliminating the technical overhead and costs of the previous build, we created a fast, reliable, and visually refined presence that effectively communicates her value to prospective SME clients from the moment they land on the page.